To open sales statistics in Sana Admin click:
Sales > Sales Statistics.
Sales statistics is available only for customers which have shop
accounts in Sana Admin. If you have contacts or sales agents
accounts sales statistics will not be shown for them.
Sales statistics provides two types of information: general and
sales. When you open the details of the customer's sales statistics
for the first time, both, general and sales information is
retrieved from the ERP system and placed into the SQL database.
Next time when you open the details of the customer's sales
statistics, all data will be retrieved not from the ERP system, but
from the SQL database. This is done for performance reasons, not to
request a big amount of data each time from the ERP system.
Most probably, you will not need to check sales statistics
frequently. When sales statistics is recorded into the SQL database
and shown from there you will not see the latest customer's sales
statistics from ERP in Sana Admin. If you want to check the latest
sales data for the customer you can easily update sales statistics
for all your customers. To update sales statistics for the
customers run the Sales statistics import
task in Sana Admin: Tools > Scheduled
This task retrieves the latest sales statistics for all your
customers from the ERP system and saves it to the SQL database.
Using sales statistics you can identify your most profitable
customers. Once you know who these customers are, you just have to
find ways to keep them happy and bring in more people like them. In
combination with pricing and discounts functionality available in
your ERP system, customer
segments and MailChimp integration you can show your
best customers how deeply you appreciate their business and
confidence. To build and deepen relationships with each individual
customer or your most profitable customer segment you can, for
example, give them a discount, or some kind of a multi-buy, or mix
& match, or threshold offer for the next purchases. Send them a
personalized e-mail via MailChimp or create a customer-specific
content on your web store using customer segments to promote
loyalty and keep your customers delighted.