General

Use Multicurrency in Google Analytics

Google Analytics is the enterprise-class web analytics solution. For more information on how to work with Google Analytics please follow this link.

Step 1: Check if your website profile in Google Analytics is set as an e-commerce site and has the default currency specified (in our example it is US dollar):

• Locate the profile on the website profile overview page and click 'Edit' in the 'Actions' column.
• Click 'Edit' in the upper-right corner of the 'Main Website Profile Information' table.
• Specify the currency in the 'Currency displayed as:' drop-down list ('US Dollar (USD$)) and select 'Yes, an E-Commerce Site' for the 'E-Commerce Website' option:
  
  
  Configuring the Website Profile
  
  

Step 2: Create an advanced segment for displaying the selected currency and apply it to the profile:

• Click 'Advanced Segments' on the website profile overview page.
• Click 'Create New Custom Segment' in the upper-right corner of the 'Manage Advanced Segments' table.
• Give the name to the segment (for example, 'US Dollar'), drag and drop 'Affiliation' dimension from 'E-Commerce' dimensions block to the dotted rectangle.
• Select 'Matches regular expression' from condition drop-down list and set the affiliate name pattern as value. In our case it is '[0-9A-Za-z ]+USD$'. This pattern corresponds with shop name and currency ID which are separated by 'space':
  
  
  Creating a Custom Segment
  
  
• Choose your website profiles from the 'Visible in:' drop-down list:
  
  
  Selecting a Website Profile
  
  
• Click 'Save Changes'.
  
  

Step 3: Create the additional profile to the already existing website profile using the '+ Add new profile' option:


Adding a New Profile

Step 4: Set the new profile as an e-commerce site and specify the currency, for example, Euro (EUR €).

Step 5: Create the new custom segment that will be the same as the earlier one except the filter pattern. In case of Euro it should be '[0-9A-Za-z ]+EUR$'.

To see the prices in different currencies:

Step 1: Open a website profile (for example, with 'USD' currency specified).

Step 2: Click the 'Advanced Segments' button.

Step 3: Clear the 'All visits' check box in 'Default Segments' and select 'USD segment' in 'Customised Segments':


Setting the Custom Segment

Step 4: Click 'Apply'.

Here is the result of the described solution:

Different Currencies are Displayed in the E-Commerce Report