Content Elements

USP

The unique selling proposition (USP) content element allows to add up to four image icons with text to the page.

USP is usually used for advertising and marketing purposes. Unique selling proposition is a description of the qualities that are unique to a particular product or service and that differentiate it in a way which will make customers purchase it rather than its rivals. A strong unique selling proposition allows you to stand apart from competitors and actively focus your energy on creating things that cater to your customers.

The table below provides description of the "USP" content element fields.