Dotdigital

Subscribers and Customer Data

When connection between Sana and dotdigital is established you can easily import customer accounts and data as well as customers' sales statistics from your ERP system directly to dotdigital. Customers are imported to dotdigital based on the filter expressions set in the assigned customer segment. A customer segment can be created based on the:

• Customer data from ERP
• Customer sales statistics from ERP
• Customer shop accounts from Sana Admin except guest accounts as guests do not have shop accounts
• Basket (for example, customers with open cart items) from the Sana database

Those customers which satisfy the selected criteria in the assigned customer segment will be imported to dotdigital. Together with customers you can also import customer data and sales statistics from your ERP system directly to dotdigital based on the selected data fields. Moreover, you can also import newsletter subscriptions from Sana to dotdigital.

Read more detailed information in the next articles.