Microsoft Dynamics NAV

Shopping Cart Suggestions

Using shopping cart suggestions you can offer your customers the products which they might be interested to buy. Customers are often loyal to a particular brand or some products which they frequently buy, thus it's a good idea to build suggestions based on the customer's shopping behavior. As all customer's sales data is stored in Microsoft Dynamics NAV you can easily recommend certain products to a customer based on the customer's order history. Microsoft Dynamics NAV uses specific rules to single out product suggestions for a customer.

For more information about how to enable this functionality for your web store, see 'Shopping Cart Suggestions'.

In Microsoft Dynamics NAV shopping cart suggestions can be configured on the Webshop Card under the Ordering FastTab: Departments > Webshop > Webshops.

The table below provides description of the shopping cart suggestions fields.

Field	Description
Sorting Option	This option determines which products based on the customer's order history should be shown as suggested. If Counts is selected then Microsoft Dynamics NAV will look for the products which were ordered by a customer most frequently. If Revenue is selected then Microsoft Dynamics NAV will return the most expensive products bought by a customer.
Lookback Years	Enter the number of lookback years for Microsoft Dynamics NAV to check the customer's order history.
Day Range	Enter the day range within which Microsoft Dynamics NAV should check the customer's order history.

Example:

Current date: 02.15.2016
Sorting Option: Counts
Lookback Years: 2
Day Range: 10

In this example Microsoft Dynamics NAV will look for the most frequently bought products within last 2 years, in our case from 2014 up to 2016, and within 10 days range - 10 days before the current date and after.

Thus, the customer's order history within the time period below will be checked in Microsoft Dynamics NAV and based on this information product suggestions will be shown to a customer in the webstore:

February 5 - 15, 2016, February 5 - 25, 2015, and February 5 - 25, 2014